NAIC Consumer Outreach Round Up
NAIC Jumps in with Educators at Jump$tart Conference
Teachers are starting to use materials developed by the NAIC to help students learn about insurance as part of a broader financial literacy curriculum. To promote consumer education for insurance, NAIC staff attended the 2016 Jump$tart National Educator Conference, held in Dallas in early November.

The NAIC was onsite to share Insurance 101 for Teen Drivers – an interactive classroom presentation module that helps teachers show teens how bad driving decisions negatively impact auto insurance costs. Educators also picked up other Insure U resources and offered their thoughts on future Insure U outreach to students.

Rita Moreno Takes Center Stage
Our partnership with legendary singer-actress Rita Moreno targeting seniors and promoting financial literacy has been a focal point of our 2016 consumer outreach. Her PSA has aired nearly 33,000 times in 48 states and the District of Columbia. Rita's star performance has pulled in nearly 263 million impressions – an ad value of $4.1 million.

RJ Mitte Continues to Educate
Consumer outreach with celebrity spokesperson and Breaking Bad star RJ Mitte continues with the promotion of three videos on social media featuring Mitte reaching out to millennials about insurance needs for their age group. Since the campaign began it has totaled 128.6 million impressions.

A Word on Awards…
NAIC communications and consumer education programs were recognized in September for excellence by the Greater Kansas City Chapter of the Public Relations Society of America (PRSA). The division received PRISM awards for all six entries submitted. The NAIC was also recognized at the PR News Platinum PR Awards in October with an honorable mention for the 2015 Annual Report. Just last month, the PR News Digital PR Awards recognized the NAIC for the Bad Breaks Social Media Campaign with RJ Mitte.


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